www.lifeprinciples.com Advertising in Birmingham pubs seemed like a good idea. Well that’s where most smokers tend to wine about quitting smoking. The good idea did not last very long though as Smartbox the company behind the scheme went bankrupt dramatically in 2007. Another good idea gone down the drain. Anyway, it did not cost us a singe penny for this commercial as the company went bankrupt before they could bill us! By the way we ran the full money back guarantee for the full three years before we decided to remove it. This was replaced with a one year guarantee. The idea was to remove the secondary gain because the money can sometimes become more important then the therapy; people can compromise therapy because they want to overcome their addiction but they also want the money to spend as well. Since making this change our success rates have dramatically improved – we know this because we see people for three sessions over the 12-month period and undertake carbon monoxide test at each session. Nearly everyone who enrolles on the programme manages to quit smoking, drinking, taking drugs etc. For more information refer to our website below www.lifeprinciples.com http www.lifeprinciples.com